Kerry’s Blog
When I create websites for my clients, we work in a collaborative way so they’re learning about what websites are, how they work, and how to update them. These blog posts answer many of the questions my clients have as we work together. I hope you find this information helpful too.
Wait. Do you REALLY need a website?
Everyone tells you that you must have a website, but do you? Learn some of the ways you can promote your business without a website, either temporarily or permanently.
Take the time to add a note to your LinkedIn Connect invitation
Taking the time to add a note to your invitation to connect to someone on LinkedIn improves the chances of the invitation being accepted. Adding information about how you know the person or mutual connections you have builds trust.
You're the boss, so be the boss of your time too
After reading an article about self-employment time management, I started keeping a log of how I was spending my time on marketing and educational activities related to my website design business. Now I am much more deliberate about how I spend my time online and I've narrowed down my business-related social media focus to a few platforms.
How and why to pause your Squarespace website
Need to take a break from your business? Use these best practices to maintain your business presence with your Squarespace website while announcing that you and your business are pausing temporarily.
Saying "no" means saying "yes" to yourself
Saying "no" has never been easy for me. As someone who likes people around me to be happy, saying "no," risking disappointment or inconvenience for others, is something I avoided in my younger years. I'm finally starting to get the hang of it though. Here’s to you finding your “no” too!
Letting go frees you to embrace something new
As I sit here this morning, no longer a motorhome owner, I feel a familiar feeling of being in an in-between time. I can tell you from experience though that when you let go of something that no longer serves you and use the in-between time to relax, dream, and follow your heart, the freedom and spaciousness of that time will allow something better to come into your life.
Where do your potential customers hang out online?
I use social media for my website design business to establish my expertise and promote my business, to get ideas from others in my field or related fields, and to inspire or share information with my potential or current small-business clients. I do my best to post on a few social media channels several times a week. I create original posts and I also share helpful posts from others in my industry. I researched where my potential customers are spending time online and now focus on posting in those locations.
Popping your head out from time to time is good for your business
As a confirmed introvert, I've tended to favor online networking strategies rather than in-person networking events. That's why it was a stretch to go to a local Women's Business Networking event last night. Reflecting this morning on the evening, I'm really glad I donned my courage cape and took the chance at trying something new. I'm glad to be back in my den this morning, but if I hadn't popped my head out to check the weather "out there," I would have missed out on learning and networking opportunities that I couldn't have had any other way.
Why compressing files to save space is like stuffing pillows into a suitcase
When you have limited disk storage (such as the free 15 GB of storage you get with a Google account), it's important to know how to store files in a way that takes up the least amount of space. When a client asked me the other day about what it means to create .zip files to save storage space, it occurred to me that the process of compressing files into a .zip file is like storing pillows in a suitcase.
Only 2% of your Facebook followers will see your posts
I attended a webinar about using Facebook and Instagram for my small business. I learned several helpful tips that will guide me to using my time wisely on social media.
Creating images to post on Instagram from my computer
It’s convenient that Instagram now allows you to post images from your computer as other social media networks do, not just your phone.