Whether you design your website on Squarespace or some other platform, you’ll be making color choices that are unified and compatible across your website, from the text to the buttons to the colors in the images. Designers call these color choices a color palette. Here’s how I simplify color selections for my clients.

Like the receptionist and reception area in an office, the Home page is the greeting area that needs to contain enough cues to reassure visitors that they're in the right place and give them guidance about how to find what they need and what to do now that they're there.

Squarespace assigns every new website a built-in domain, a Site ID, that ends with “squarespace.com.” I recommend changing the random ID Squarespace assigns to be something you’ll remember.

Understanding in advance how your website will support your business will inform your website's design and content.

The aspect ratio of an image is its width relative to its height. Understanding aspect ratio helps you design your pages with images that look attractive and well-matched. Aspect ratio choices can also help with planning and choosing images you’d like to use on your website.

As a Squarespace Circle Member, I bring lots of benefits to my clients’ projects through the supportive professional community I belong to. As my client, you also get direct benefits I pass on to you, like an extended 6-month trial period and 20% off your first annual purchase.

Being able to preview your website live without logging out of Squarespace is a convenience for testing and proofreading before you launch.

Squarespace and Square are two different companies. They both support online stores, so it can be confusing when you are doing research about getting your business online. Squarespace is my favorite website builder, so this blog post will explain how it’s different from the company called Square.

A footer is the last section of information at the bottom of a website page. Use this valuable area to show contact information, add links to website pages, and ask visitors to take action on their way to becoming loyal customers.

Here are my 10 favorite text tips to help you create a modern and professional-looking website on Squarespace or any other website platform.

One of the first decisions you'll make with a new website is the choice of typefaces, especially those used as display accents throughout your site, such as the Site Title and Headings. Your website probably includes typefaces that suit the design template you chose, but if you would prefer another typeface, there are many to choose from.

Spacers are invisible design elements that add blank space to any part of a website page. I call them a website super power because they are incredibly useful for adding space around elements on a page.

Two kinds of forms are common on websites: a Contact form and an Email signup form. Each form has its own purpose. To plan which forms will go on your website, it’s helpful to understand how each form is used as an interactive tool for collecting information from your website visitors.

Understanding how text blocks work in Squarespace and how they interact with design blocks will help you shape your pages the way you want with indents, margins, columns, and more.

Choosing the main image on the home page of your website has repercussions for the colors, mood, and typeface choices for your whole website. Designers take a lot of things into consideration, including colors, size, and arrangement before choosing what's called a "hero image."

To preview your Squarespace website as you’re designing it or to gather feedback from others before you launch, use these techniques to share your unpublished website.