Kerry’s Blog
When I create websites for my clients, we work in a collaborative way so they’re learning about what websites are, how they work, and how to update them. These blog posts answer many of the questions my clients have as we work together. I hope you find this information helpful too.
Wait. Do you REALLY need a website?
Everyone tells you that you must have a website, but do you? Learn some of the ways you can promote your business without a website, either temporarily or permanently.
Move your website to Squarespace to make it beautiful
I recommend moving your website presence to Squarespace from older, hard-to-maintain website hosting/building platforms. For this reason, a moved website is a new website on Squarespace for my clients. Learn more in this post about how I work with clients and the different steps involved.
Six website words you need to know
As I worked with clients, I noticed there were six words that came up in questions to me during our consultations: domain, web host, website, page, SEO, and navigation. Becoming familiar with these website components and how they work together helps you manage and maintain a healthy website for your business.
Contact form, Email signup form...what's the difference?
Two kinds of forms are common on websites: a Contact form and an Email signup form. Each form has its own purpose. To plan which forms will go on your website, it’s helpful to understand how each form is used as an interactive tool for collecting information from your website visitors.
How to write a blog post
As you start a blog, first determine the focus of your blog. Then choose topics that are relevant and that are in your area of expertise. Blog posts can contain text, images, videos, links to other blog posts, links to podcasts, and personal or creative endeavors. Each blog post adds content to your website and gives you cumulative client-attracting and SEO benefits.
Planning your blog content
Before you can choose individual topics to write about in your blog, first define the strategy for your blog as a whole. Knowing who your audience is and what they want to know will be the foundation for the content. It will also help you choose topics that fit the goals of your blog.
9 tricks for your Squarespace text blocks
Understanding how text blocks work in Squarespace and how they interact with design blocks will help you shape your pages the way you want with indents, margins, columns, and more.
Unsplash: Free images for commercial use
High-quality images are an important part of any online message you want to deliver. Free images that you can use on your website and with social media postings must either be your own originals, those that you have permission to use, or donated by artists to use free for commercial use. In addition to Pixabay, I've also discovered Unsplash as another place to find beautiful images that are free to use for commercial use.
How to pick the best banner image for your Home page
Choosing the main image on the home page of your website has repercussions for the colors, mood, and typeface choices for your whole website. Designers take a lot of things into consideration, including colors, size, and arrangement before choosing what's called a "hero image."
Commas, choices, and decisions
When you were in school, did you learn to put that extra Oxford comma in your lists? The choice is up to you, the style guides tell us, but to help your readers, keep your decision consistent throughout your website, your blog posts, and your social media.
7 pro tips for a perfect banner photo showing people
Save yourself some time by keeping these tips in mind when you are selecting a large banner photo for the top of your website page. These guidelines apply both to selecting a photo from a stock photo site or if you plan on using photographs of yourself in banner photos as many service-oriented business owners do.
7 ways a blog improves your SEO
Adding a blog to your website and keeping it updated is a great way to publicize your business. Search engines like Google reward websites that produce fresh content. Employing SEO best practices to add keywords to your blog posts increases the likelihood that potential customers will find you in online searches.
Should you connect or transfer your domain to Squarespace?
If you already have a domain you purchased from another company, but are new to Squarespace, you’ll ned to decide how to associate your domain with your website: connect it or transfer it. There are pros and cons to each choice.
How to share your unfinished Squarespace website
To preview your Squarespace website as you’re designing it or to gather feedback from others before you launch, use these techniques to share your unpublished website.
How and why to add PDFs to your Squarespace website
PDFs are a useful addition to your Squarespace website if you want to provide information that isn’t for general use or is too lengthy to add to a website page.
How and why to remove location info from your photos
If you have a website that will show personal photos, you’ll want to remove location information from those photos, especially from any photos taken at your home or other places that you don’t want to share with the public.
How to add emojis to your website
Whether you want to add a little emphasis or a bit of lightheartedness to your website, emojis give you another choice for adding a graphic touch that stands out.