Whether your website is new or has been around a while, decluttering the content to encourage visitors to browse is always a good idea.

Here are my 10 favorite text tips to help you create a modern and professional-looking website on Squarespace or any other website platform.

As you start a blog, first determine the focus of your blog. Then choose topics that are relevant and that are in your area of expertise. Blog posts can contain text, images, videos, links to other blog posts, links to podcasts, and personal or creative endeavors. Each blog post adds content to your website and gives you cumulative client-attracting and SEO benefits.

Before you can choose individual topics to write about in your blog, first define the strategy for your blog as a whole. Knowing who your audience is and what they want to know will be the foundation for the content. It will also help you choose topics that fit the goals of your blog.

When you were in school, did you learn to put that extra Oxford comma in your lists? The choice is up to you, the style guides tell us, but to help your readers, keep your decision consistent throughout your website, your blog posts, and your social media.

Adding a blog to your website and keeping it updated is a great way to publicize your business. Search engines like Google reward websites that produce fresh content. Employing SEO best practices to add keywords to your blog posts increases the likelihood that potential customers will find you in online searches.

Whether you want to add a little emphasis or a bit of lightheartedness to your website, emojis give you another choice for adding a graphic touch that stands out.

Need to create short lines of text with tighter line spacing between them? There’s one simple trick that you can use on your keyboard to force website text to the next line without creating a new paragraph.

If you add text to your website by copying text from other sources, such as email, word-processing documents, online articles, and social media, it's important to convert the text to plain text before pasting it into your website. Squarespace provides a convenient way to convert copied text to plain text directly from the website editor.

We all make mistakes while we’re typing text on our websites—in sentences, headings, and form fields. There are a few keyboard shortcuts that are handy to know about to remove text quickly. These shortcuts also work for correcting text in social media posts, documents, emails, and other online communications.

If you are starting a blog for your website or adding one to an existing website, it’s helpful to review your choices for your blog page’s design. Most websites, including those on Squarespace, can include a blog.

The steps for redesigning a website are similar to creating a new website. You can save a little time re-using some text and images, but you’ll also write new text, add new images, and possibly change the navigation.

I’ve seen enough misuses of the handy apostrophe lately that I decided to devote a blog post to the dos and don’ts of using apostrophes.

The words on your website are as important as the images. They tell a story about you, your work, and your customers. If you rush to publish your website pages and blogs without proofreading, those missed grammar and spelling mistakes can lead visitors to question if you will rush through your customers' work also. 

There are two keyboard shortcuts that I use today on both my PC and my Mac whose heritage can be traced back to those early days when keyboards still ruled and the mouse had yet to be invented. it occurred to me recently that people who got their start in technology in the post-mouse era may not know how handy these shortcuts are.

A blog has many benefits for increasing traffic to your website and improving SEO. But if you don’t love writing, there are alternatives.