Whether your website is new or has been around a while, decluttering the content to encourage visitors to browse is always a good idea.

Whether you want to archive a page for posterity or for your future use, here are the instructions for properly archiving the page without causing 404 Page Not Found errors on your Squarespace website.

I recommend starting your business with a Google Workspace Business account so your business email address includes your domain name. But a personal Google account can be useful for many everyday tasks. In this blog post, I cover how the two types of accounts differ.

Images play a role in improving your website's search rankings. Using file names and image properties strategically on your Squarespace website to include possible search words is a good practice for improving the search rankings of your website.

I recommend moving your website presence to Squarespace from older, hard-to-maintain website hosting/building platforms. For this reason, a moved website is a new website on Squarespace for my clients. Learn more in this post about how I work with clients and the different steps involved.

As I worked with clients, I noticed there were six words that came up in questions to me during our consultations: domain, web host, website, page, SEO, and navigation. Becoming familiar with these website components and how they work together helps you manage and maintain a healthy website for your business.

As you start a blog, first determine the focus of your blog. Then choose topics that are relevant and that are in your area of expertise. Blog posts can contain text, images, videos, links to other blog posts, links to podcasts, and personal or creative endeavors. Each blog post adds content to your website and gives you cumulative client-attracting and SEO benefits.

Before you can choose individual topics to write about in your blog, first define the strategy for your blog as a whole. Knowing who your audience is and what they want to know will be the foundation for the content. It will also help you choose topics that fit the goals of your blog.

Adding a blog to your website and keeping it updated is a great way to publicize your business. Search engines like Google reward websites that produce fresh content. Employing SEO best practices to add keywords to your blog posts increases the likelihood that potential customers will find you in online searches.

Follow these three rules when choosing and preparing your website images to have a professional-looking website.

The steps for redesigning a website are similar to creating a new website. You can save a little time re-using some text and images, but you’ll also write new text, add new images, and possibly change the navigation.

A blog has many benefits for increasing traffic to your website and improving SEO. But if you don’t love writing, there are alternatives.