Kerry’s Blog
When I create websites for my clients, we work in a collaborative way so they’re learning about what websites are, how they work, and how to update them. These blog posts answer many of the questions my clients have as we work together. I hope you find this information helpful too.
Wait. Do you REALLY need a website?
Everyone tells you that you must have a website, but do you? Learn some of the ways you can promote your business without a website, either temporarily or permanently.
How to design your blog page
If you are starting a blog for your website or adding one to an existing website, it’s helpful to review your choices for your blog page’s design. Most websites, including those on Squarespace, can include a blog.
Button up your site with SSL
Enabling SSL security for your website ensures an encrypted connection between a visitor's website browser and your website. It also has the added bonus of giving you a boost in Google search results.
The three types of website links and how to use them
Adding links to your website gives people a convenient way to learn more about a subject that interests them. Links can be built into text, buttons, or images. Learn more about the guidelines I go by when deciding which type of link to use.
How to promote live online classes on your website
Classes are a type of recurring group educational event, held in person or online. Each time the class runs, it will have a different date and possibly a different time. You should make the classes easy to find and sign up for on your website. Using a scheduling program can automate the processes of registration and payment.
The four things you need to know before you buy a domain
Without a domain, your incredibly amazing website would never be found...by anybody. Here are the four things you need to know before purchasing a domain about how domains work and why your website needs one.
Redesign your website by evaluating and improving it first
The steps for redesigning a website are similar to creating a new website. You can save a little time re-using some text and images, but you’ll also write new text, add new images, and possibly change the navigation.
The apostrophe: It's important to know its usage
I’ve seen enough misuses of the handy apostrophe lately that I decided to devote a blog post to the dos and don’ts of using apostrophes.
Do you give website visitors clear paths to follow?
To guide website visitors from being mildly interested in what you are offering to becoming clients and, ideally, your biggest supporters, your website needs clear paths to encourage them to take the next step.
From 0 to website in 10 easy steps
If you have never had a website or have only created a website on your own without help, this blog post will explain the steps my clients and I take to go from our first talk to a finished website that helps their businesses shine online.
The 5 questions your Services page should answer
Service-based businesses usually have one or more pages that describe the services they offer. They should also provide enough information for people to take the next step toward hiring you.
How to choose a domain name for your website
If you’re getting ready to create your first website, find out how you can claim that perfect domain name for your website.
Poor grammar on your website may be costing you
The words on your website are as important as the images. They tell a story about you, your work, and your customers. If you rush to publish your website pages and blogs without proofreading, those missed grammar and spelling mistakes can lead visitors to question if you will rush through your customers' work also.
How to add a Contact form to your website
Every website needs a Contact form so that visitors have an easy online way to get in touch with you. Learn about what a Contact form should contain and where it should be placed on your website.
Your domain and your website are best friends, but they're not inseparable
Your website and your domain are connected, but can be separated too.
Five ways to speed up your design time
I always love it when I find something that speeds up repetitive tasks. So when I discovered the Squarespace shortcut of copying website pages to create backups, placeholders, and archived pages early in my website design career, I was sold.
How to ask others to toot your horn
The importance of posting testimonials on your website has been on my mind lately. Clever ads and slick marketing just can't take the place of testimonials. Nice words from real people serve to reassure people to take the next step of contacting you for a consultation or attending your upcoming event.