Kerry’s Blog
When I create websites for my clients, we work in a collaborative way so they’re learning about what websites are, how they work, and how to update them. These blog posts answer many of the questions my clients have as we work together. I hope you find this information helpful too.
Wait. Do you REALLY need a website?
Everyone tells you that you must have a website, but do you? Learn some of the ways you can promote your business without a website, either temporarily or permanently.
Popping your head out from time to time is good for your business
As a confirmed introvert, I've tended to favor online networking strategies rather than in-person networking events. That's why it was a stretch to go to a local Women's Business Networking event last night. Reflecting this morning on the evening, I'm really glad I donned my courage cape and took the chance at trying something new. I'm glad to be back in my den this morning, but if I hadn't popped my head out to check the weather "out there," I would have missed out on learning and networking opportunities that I couldn't have had any other way.
Why compressing files to save space is like stuffing pillows into a suitcase
When you have limited disk storage (such as the free 15 GB of storage you get with a Google account), it's important to know how to store files in a way that takes up the least amount of space. When a client asked me the other day about what it means to create .zip files to save storage space, it occurred to me that the process of compressing files into a .zip file is like storing pillows in a suitcase.
What's the personality of your healing business?
I came across an article about developing a "brand" for your healing business that echoes much of what I think about as I'm helping small businesses plan the design of a new website. Your business "brand" is who you are and what you have to offer as a healer. The colors, images, and text you add reflect what you have to share with clients as you help them on a healing journey.
Only 2% of your Facebook followers will see your posts
I attended a webinar about using Facebook and Instagram for my small business. I learned several helpful tips that will guide me to using my time wisely on social media.
Your website design is an extension of you and your business
When a potential client approaches me about working together, the first thing I do is send out a questionnaire to get a sense of what the vision is for the website. The questionnaire includes practical questions about which features are needed, such as a blog, a calendar, a newsletter, and so on. But it also includes questions that elicit more thoughtful responses about what the personality of the business is and how the website will support that.
Photoshopping for treasure
Photoshop continues to amaze me with its hidden gems. Never has there been a better time for a non-artist like me to have access to this type of tool for enhancing website images. Today, I made ancient parchment, thanks to Photoshop filters.
When two weeks isn't enough for your Squarespace trial site
Squarespace policy states that you have two weeks to create a website before you need to pay for a plan, but I’ve found that you'll probably be given more time if you need it.
Your website will never be perfect, but that's perfectly okay
Your website design will never be complete or perfect. But that's okay because your business is always changing too. Easy-to-use website design builders like Squarespace help you make changes quickly and affordably, so don't be afraid to try new things and see how they work out.
Reconnecting my website’s social media feed
Squarespace makes it easy to keep the social media feed blocks on your website in sync with the postings you've updated or deleted on your social media accounts. No need to worry; your website can keep up with your social media missteps.
We all need a little (website) support from time to time
I've been designing and updating websites for several years. Design platforms have plenty of online Help documents and active community forums where users help each other. And I've had great luck with Support teams too.
Parallax scrolling: love it or leave it?
Find out more about new visual effects being added to scrolling your website’s Welcome page, also called a Home page..
Creating images to post on Instagram from my computer
It’s convenient that Instagram now allows you to post images from your computer as other social media networks do, not just your phone.
Choose a job you love...
I've been wanting to start my own business for over 25 years. I am very happy and grateful to be in a new phase of my life to be able to start a website design business: kerryathompson.com.
Connecting Facebook and Squarespace if you have personal and business pages
To set up blogs to be published to your Facebook business page, use the page as your "Push Target." When you choose to cross-publish a new blog posting to Facebook, it will automatically be posted on your business page.
Pixabay: Free images for commercial use
I like Pixabay.com for its free, beautiful images that I can use for commercial use on Squarespace and other DIY websites.
Using Adobe Stock images with your website
Use Adobe Creative Cloud to bring Adobe Stock images into your website.